Marvel studio has collaborated with later American rapper Tupac's estate to release a collaborative line with 'Black Panther'. This is believed to be the first time the estate has agreed to let the rapper's name be used in such a manner.
The movie 'Black Panther' represented much more than a superhero movie for the urban community. The way it managed to do justice to its portrayal of the African culture was a welcome change from the countless times Hollywood has been accused of cultural appropriation.
Every element of the film from its cast to the costumes to the music, all celebrated the community's culture in a manner that had never been done before. Add to that the fact that it was totally badass in every sense of the word, and it didn't take long for Marvel to realize that they had just hit the jackpot.
Not one to ignore a golden goose when it sees one, the studio seems to have come up with the perfect means to tap into the infinite potential of the movie.
According to Variety, Marvel has teamed up with late American rapper Tupac's estate to release a line of apparel and accessories in collaboration with 'Black Panther'. The 'Tupac x Black Panther' collection merges the late rapper’s lyrics and iconography with images from the film. Marvel must've pulled in all the stops to make the collection a reality as this is believed to be the first time the estate has licensed his imagery for use since his death.
This official collaboration between Marvel Comics and the Shakur Estate has been made available for fans through FootLocker.com. The nine-piece collection, which includes T-shirts, hats, and hoodies, featured images of the 'Dear Mama' rapper along with familiar phrases and motifs from 'Black Panther' like "Wakanda Forever".
Most of the pieces in the collection highlight the rapper's posthumous album 'Until The End Of Time,' which is comprised of recordings made by Tupac right before his death in 1996.
However, many have questioned why the rapper's name has been linked to a movie that released more than two decades after his death. In response to them questioning the authenticity of tying his name to a commercial film, Marvel claims their intention was to celebrate Tupac's legacy by showcasing his work in a new light by partnering with the "most culturally-impactful comic book hero of our era."
Senior VP of Marvel Licensing, Paul Gitter says: "The intersection of music and 'Black Panther' is such a vital part of that property."
"So it is fantastic to co-brand with an influential artist like Tupac on a new collection of Marvel apparel," he added. However, it is worth noting that the movie's soundtrack, which debuted at No. 1 on the Billboard album charts when it was released early in 2018, does not feature any of the rapper's music. Instead, it features contributions from artists like Kendrick Lamar, the Weeknd, and SZA.
Fans of the 'Brenda's Got A Baby' rapper have not had any new music from him since his 10th studio album, 'Pac's Life' which was released in 2006. The album was his sixth one posthumously.
Meanwhile, the Shakur Estate recently won a lawsuit against record label Entertainment One, in a case of unpaid royalties. The estate also won rights to all the original master recordings of Tupac’s unreleased tracks in the said ruling. However, as of now, it is unknown whether the family plans on releasing the music to the public and if yes, when.
Prices for the unisex 'Tupac x Black Panther' collaboration line range from $25-$50 on the FootLocker.com website. The collection has been released with select pieces available and more items are said to be made available over time.
Despite whether the collaborative collection has the impact the studio is hoping for or not, it is undeniable that the 'Black Panther' movie is a force to be reckoned with. Though 'Avengers: Infinity War' made quite a splash at the box office worldwide in 2018, it has still not overtaken the Chadwick Boseman starrer in North America.
Despite the whopping $2,048,709,917 'Infinity War' collected worldwide, its North America collection of $678,815,482 failed to match up to what 'Black Panther' made domestically. As per, Box Office Mojo, the movie directed by Ryan Cooler collected $1,346,913,161 worldwide and a jaw-dropping $700,059,566 domestically. Meaning, more than half of its profits came from North America alone.
It's (almost) official: 2018 domestic box office revenue is landing at $11.8B-$11.9B, eclipsing the record set in 2016 with $11.4B. A final stat will be released early this week. The biggest film of the yr in North America — Ryan Coogler's #BlackPanther ($700M). https://t.co/hboEyNxntT— Pamela McClintock (@PamelaDayM) December 30, 2018
Released back in February 2018, 'Black Panther' currently has three Golden Globe nominations, including one for 'Best Drama Motion Picture'. It is also a contender in the 'Best Original Score' category for Ludwig Göransson and 'Best Original Song' category for Kendrick Lamar, Anthony Tiffith, Mark Spears, Solana Rowe, and Al Shuckburgh.
Apart from these, the movie has also been nominated for eight Grammy Awards, including 'Album of the Year', and two Screen Actors Guild Awards, including 'Outstanding Performance by a Cast in a Motion Picture'.