The streaming giant has ordered a series depicting the lives of famous Tiktok influencers from The Hype House.
Famous Tiktokers are now set to extend their dominion beyond social media platforms.
Netflix ordered a reality TV series from Wheelhouse Entertainment, following the lives of famous Tiktok influencers in The Hype House. The Hype House is a real place in Los Angeles where the Tiktokers reside. It is a content collective just like David Dobrik’s Vlog Squad or Jake Paul’s Team 10, except that it focuses on TikTok creators and content instead of YouTube. These influencers have a combined follower count of more than 124 million.
The show has been in development since August, but Deadline only recently reported that it will be landing on Netflix.
Fans will get to see a closer look at the everyday lives of famous influencers like Chase Hudson, Thomas Petrou, and Nikita Dragun inside the communal mansion in the series.
Chase Hudson is one of the co-founders of the group. The 18-year-old social media star still lives in the mansion and is the most followed influencer from the creator collective with over 30 million followers on TikTok.
Thomas Petrou is the co-founder of the collective and has taken the role of the manager. He currently has over eight million followers on TikTok.
Nikita Dragun is a 25-year-old model and influencer who has launched her own independent makeup brand called Dragun Beauty. She also stars on her own Snapchat show called 'Nikita unfiltered' where she looks for love.
The Netflix series will also depict their creative efforts for brands, their collaboration techniques, and so much more. Of course, no reality show will be complete without the drama. Expect drama to unfold as we get to know the housemate's backstories and the journey they took to become the influencers that they are today.
Kouvr Annon, Sienna Mae Gomez, Larri Merritt, Alex Warren, and Jack Wright will also be part of the reality show.
“Wheelhouse was launched as a one-stop-shop for talent and creators looking to leverage their own brands through content. It’s incredibly gratifying to partner with Netflix on this show and elevate the next generation of stars and entrepreneurs.” Wheelhouse Group Chief Content Officer Eric Wattenberg said about the series.
Wheelhouse Chief Strategy Officer Ed Simpson said that they are working with these influencers to help them get a much longer career.
“So many of these influencers don’t feel that they justify the attention that they’re getting. They put content up on YouTube or TikTok, and the algorithm does its magic, and they think, ‘I’ve got millions of people looking at me, and all I’ve done is just be me,’” he added. “When they start to think about the long-form world and the linear world, there’s a huge demand and desire because it creates a validation for them and for their talent. It creates a longevity for their careers, as well. If you look at the average length of a social media star, it’s only a few years and sort of they peak, so, by bringing them across and building their business in a more traditional way, they have a foundation that means they can have a much longer career.”