The tweet, which unwittingly referenced the Bogside Massacre of 1972, is already deleted.
Netflix has issued an apology for an 'unacceptable' tweet from the 'Chilling Adventures Of Sabrina,' which appeared to unwittingly and disrespectfully reference the Bogside Massacre of 1972.
The tweet contains behind the scene pictures of cast members covered with fake blood, captioned "sunday bloody sunday," which is also the title of a song by Irish rock band U2. See the picture below.
Netflix has since deleted the tweet after receiving backlash from people who thought it did not understand or show any sensitivity to the context of the lyrics.
One person said.
"The new Sabrina is easily one of my fave series recently, but guys, this is super tone-deaf.
That caption kinda holds the same horror as 9/11 but for Irish people. I get that it’s bloody, and it’s Sunday, but just no."
Several users also pointed out that the tweet is similar to a scene in British comedy 'I’m Alan Partridge,' where Steve Coogan’s character uses the phrase ‘Sunday Bloody Sunday’ without recognizing it references a massacre.
Other users demanded an apology from the streaming giant.
"Please take a minute to read your caption, then put it into google. Then apologize to your Irish fans and anyone who was affected by the atrocities," one user said.
Netflix has heard the outrage and has since apologized for the tweet.
"Our tweet was unacceptable and has since been removed. We are very sorry for the hurt and distress it caused," a Netflix spokesperson said via Deadline.
Often referred to as Bloody Sunday, the Bogside Massacre happened in the mainly Catholic Bogside area of Derry, Northern Ireland, on January 30, 1972.
The horrible incident is one of the most significant events of the Troubles in Northern Ireland.
On that day, the British Army paratroopers gunned down unarmed civil rights demonstrators, who had been protesting against the British policy of interning suspected Irish nationalists without trial. 13 demonstrators were killed, while at least 15 more people were injured in the incident.
In March 1983, Irish rock band U2 released a hit song Sunday Bloody Sunday, directly inspired by the harrowing event.
Sunday Bloody Sunday is regarded as one of the greatest protest songs of all time.
An excerpt of the song says: "Broken bottles under children’s feet, bodies strewn across the dead end street," while its chorus asks: "How long, how long must we sing this song?"
Meanwhile, the 'Chilling Adventures Of Sabrina' aired its fourth and final season on Netflix in December 2020.