Mulan is finally set to premiere on Disney Plus next month after several delays on its theatrical release following the Coronavirus pandemic.
The highly anticipated live-action movie Mulan will be released straight to the Disney Plus channel, but with an additional fee.
Mulan will premiere on Disney+ on a 'premiere access' basis on September 4, 2020. This means that on top of the regular subscription fee, those who want to see the live-action flick must pay an added $29.99 to access the film.
The live-action adaptation starring Yifei Liu was originally set to release in theaters on March 27, 2020. This is supposed to be one of Disney's major film releases this year.
In fact, on March 9, Disney held a lavish red carpet premiere in Los Angeles, only to postpone the theatrical release three days later due to the Coronavirus pandemic.
Mulan was rescheduled for theatrical release on July 24, but with the pandemic still wreaking havoc, Disney was forced to bring the movie to the Disney plus channel instead.
Mulan will still release in theaters for markets that do not have access to the Disney+ channel.
Disney CEO Bob Chapek clarified that Mulan's release on the streaming platform is a unique case.
Chapek said via Variety: "We're looking at 'Mulan' as a one-off, as opposed to saying there's some new business windowing model that we're looking at,"
This move is more likely to test the waters for the multinational mass media and entertainment conglomerate.
"We find it very interesting to take a premiere offering to consumers at that $29.99 price and learn from it," Chapek added in the same interview.
Disney will study the number of transactions and the number of subscribers generated by Mulan in the Disney+ channel.
Chapek added that the premiere access window created on the streaming service for "Mulan" acts as a "fairly large stimulus" for new users to sign up for Disney Plus.
The announcement was met with outrage from fans who think that the price to access the film is too high.
One fan tweeted: "30 dollars for a Mulan with no songs and no Mushu and no movie theater experience HAHAHAHA yeaaaa it's a no Disney."
30 dollars for a Mulan with no songs and no Mushu and no movie theater experience HAHAHAHA yeaaaa it’s a no disney pic.twitter.com/wJcbF6krep— 𝙳𝚎𝚓𝚊𝚑 🖤 (@d3jah_vu) August 4, 2020
Others started creating polls to ask people if they're willing to pay $30 to see Mulan, mostly answered no.
I posted a poll on my YouTube channel asking if people would pay $30 for Mulan. Anything Disney tends to appeal to a good chunk of my audience. With 8,000+ votes, 80% said they’re NOT paying $30. Only 5% said YES. pic.twitter.com/FiUE8DPwjf— Sean Chandler (@kirkneverdied) August 5, 2020
The live-action Mulan was highly celebrated by people who are tired of seeing white-washed films on Hollywood. Mulan featured an entirely Asian cast to retell the story of the classic 1998 Disney animated film.
However, the live-action film was caught in a web of controversy in the past months.
Some people are anticipating that the live-action film is going to flop so badly, especially after its lead star Liu's controversial stand in the Hong Kong police suppression of pro-democracy demonstrators.
In August 2019, an online petition was created against Mulan after Liu Yifei expressed support for the Hong Kong police on social media.
A year has already passed, but some people are still calling to boycott the film.