The Super Bowl ad for Chevrolet's electric 2024 Silverado EV recreated the show's opening credit sequence.
Jamie-Lynn Sigler revisited her Sopranos roots as Meadow Soprano in the HBO hit from 1999-2007 in Chevrolet's Super Bowl ad for its all-electric 2024 Silverado EV. The commercial was a modern recreation of the show's opening credit sequence, which involved Tony Soprano (played by the late James Gandolfini) driving from Manhattan to New Jersey in a Chevy Suburban. This time, Sigler was behind the wheel, stepping into the shoes of her late TV father whereby at the end of the ad, she reunited with her Sopranos costar Robert Iler, who played her on-screen brother, A.J. Soprano.
Jamie-Lynn Sigler 'Very Much Felt' James Gandolfini's Presence While Recreating Sopranos Opening Credits https://t.co/zyeGBqL9Ow— People (@people) February 14, 2022
"It was so exciting," Sigler, told PEOPLE. "Robert and I are still best friends. We're so close... What we experienced together was very unique. The Sopranos was a once-in-a-lifetime thing in many ways. It was 10 years of our lives and we were kids and we grew up on that show, and so this just takes you right back. We couldn't have asked for a cooler experience." Gandolfini, who died in 2013 at age 51 after suffering a heart attack, was very much a part of the actress's thoughts during the shoot.
Soprano Siblings Meadow (Jamie-Lynn Sigler) and A.J. (Robert Iler) reunite in this Super Bowl ad for Chevy’s first fully electric vehicle. https://t.co/CXvwnKFczo— Collider (@Collider) February 14, 2022
"Whenever we do anything with Sopranos, your first thought is always Jim," she recalled. "He was, particularly, Robert and I's biggest supporters and biggest fans, so there were many mentions of him. His presence was very much felt throughout it all, of course, because anything we ever do having to do with Sopranos, he is there," she continued. "And just the thought of that opening sequence with him, it's so iconic. He always drove that Chevy Suburban everywhere. It's how we close our eyes and picture Tony Soprano."
The 40-year-old also admitted how it was "a really amazing moment" being able to revisit her role as Meadow. "Even getting direction from [creator] David Chase and seeing our old camera operators that we had worked with throughout the seasons... It was this eerie thing where Robert and I both said, 'We could hop back into playing these characters in a heartbeat,'" she recalls. "It was really cool to get a moment to experience that."
Take a look at Sigler's commercial for Chevy, below: