Parents Are Saying That IT: Chapter 2 Ads Are Giving Children Nightmares

Parents Are Saying That IT: Chapter 2 Ads Are Giving Children Nightmares

The second installment of this highly anticipated horror story release is just around the corner and if you are watching it, better buckle up for the nightmares.

What started off as Youtube compilation clips, from the movie, from Pennywise’s initial drain-covered encounter with Georgie to the Losers’ Club coming together, huddling around the photo book that turns. There are various shots throughout the movie that is enough to keep you awake at night, and even now, after being an adult, Tim Curry's dancing clown gives me the fear. However, when Pennywise took to our screens again in 2017’s IT, today’s generation was introduced to Stephen King’s iconic monster.


The 2017 installment is being directed by Andy Muschetti was, without a doubt, a massive success and has pulled over more than $700 million at the box office, making it the highest-grossing horror film of all time. The sequel will be hitting the theaters soon and the marketing department is making brilliant use of the terror of Pennywise. Massive billboards and posters have been spotted showing Bill Skarsgård’s malicious clown smiling menacingly, with red dripping from his mouth.


But, parents have voiced their concern over these advertisements as they have seen their children being completely 'freaked out' every time they pass by these billboard ads. Kellie, a mum from Brisbane, told 9News, "It just totally freaks them out."


Her daughter added, "I get really scared because it’s hard to go to bed when you have a scary picture in your mind. Before I go to bed, I have to check the whole room. And when I finally go to bed I will wake up after a nightmare." Another parent has voiced her concern saying that her child is terrified from the poster itself. She said, "Some people do enjoy going to horror movies and that’s fine and that’s their choice, and I understand that but we’re not choosing to see this poster."


She even went ahead to issue a complaint, arguing that films for adult audiences shouldn’t be advertised in such a manner in areas frequented by children. She added, "Ad Standards generally has no jurisdiction over the placement or timing of advertisements, except when considering the use of language or sex, sexuality or nudity in advertising."

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