Ancil
Trade shows are full of networking opportunities, leads, and just the right amount of chaos to make anyone stress. Whether this is your first rodeo or you’re a seasoned exhibitor, packing and organizing for a trade show can feel like prepping for an extended camping trip. To help you prepare and make your booth a smash, here are some essential tips for packing and organizing for a trade show.
Label Everything (Seriously, Everything)
When packing up for a trade show, it’s easy to forget what you put in boxes. Avoid unnecessary stress, and label everything you bring. The label doesn’t have to be fancy; masking tape and a marker will do! Group each item by category, and use clear labels like “display backdrop” or “table decor” so you don’t have to play a guessing game when opening a box.
Prepare for Travel Like a Pro
Trade shows often require travel, and a lot can go awry while traveling for a gig. Invest in suitcases with sturdy wheels. If you’re flying, double-check the airline’s baggage rules, and prepare for changes in security scanners in airports, especially if you’re traveling with large items. Whenever possible, ship large items instead of flying with them to avoid the hassle.
Bring Extra Business Cards
We get it, you printed 250 business cards and thought, “This will be plenty,” but it won’t be! Trade shows are networking marathons, and you’ll hand out cards faster than candy on Halloween. Avoid running out and awkwardly writing your details on the back of notepads by printing extra—more than what you think you’ll need.
Secure Mobile Storage
A common rookie mistake is having no way to store and organize your stuff during the event. Invest in mobile storage containers such as bins or trailers so you don’t have to worry about packing up every time you travel for a trade show. Avoid losing valuable inventory, and keep your off-site storage secure by installing high-security locks and GPS tracking.
Prep Like a Pro
Trade shows are exciting, high-energy events that can be fantastic opportunities for your business, but they’re also a logistical juggling act. By following the essential tips for packing and organizing for a trade show, you will knock it out of the park.
Got your labels? Extra business cards? Okay, it sounds like you’re ready to rock the trade show world and leave a lasting impression on attendees. Now go hustle, network, and show those leads what your business is all about!
