The movie is currently running behind both of the last installments overseas, X-Men: Apocalypse (-27%) and X-Men: Days of Future Past (-19%).
Ever since fans have bid goodbye to 'Game of Thrones', the next most awaited project of Sansa Stark aka Sophie Turner was Disney-Fox's 'Dark Phoenix'. However, looks like 'Dark Phoenix' had hard luck with its profits and success as it made a disastrous $33 million at the domestic box office and had a global debut of $140 million, which is disappointing. The $200 million 'Dark Phoenix' now will have to depend on foreign territories to garner any kind of success.
The movie 'Dark Phoenix' is directed by Simon Kinberg and has featured a big cast including, Sophie Turner, James McAvoy, and Michael Fassbender. The only time the movie saw the biggest start was in China, where it earned $45.6 million. Other top territories include Korea with $5.7 million, Mexico with $5 million, and the United Kingdom with $4.9 million. Internationally, the movie's box office numbers were $107M in 53 markets.
The movie is currently running behind both of the last installments overseas, X-Men: Apocalypse (-27%) and X-Men: Days of Future Past (-19%). If we look at how much 'Dark Phoenix' made in China, in today's rates it is 28% bigger than 'Days of Future Past', but is 15% less than Apocalypse. It was average, when opened in the Middle Kingdom on Thursday, and had a decent hike on Friday, the first full day of the holiday. However, on Saturday the movie saw a 30%+ drop and was down again by about 39%.
The fact that Dark Phoenix went through reshoots and a change in release dates was already a bad sign of its demise.
Cathleen Taff, who is Disney’s President of Theatrical Distribution, Franchise Management, and Business & Audience Insights, said, “A great cast and filmmaking team tried to bring the franchise to an epic conclusion and it’s disappointing to see it’s not connecting… I think what’s going to matter is in terms of how these films will be remembered, hopefully, it’s the combination and not the opening of the last one.”
According to Deadline, the film might lose a big amount between $100 million and $120 million, based on estimated production and P&A cost of $350 million which includes reshoots as well. They are also looking at a final tally in the $300 million to $325 million range.
In the United States and Canada, Dark Phoenix released alongside 'The Secret Life of Pet 2' and initially grossed $50–60 million from 3,721 theaters in its opening weekend, with the studio expecting a $40–50 million debut. Having said that, the movie was swamped with critical reviews that kind of showed of how miserably the movie failed. On Rotten Tomatoes the movie holds an approval rating of 22% based on 245 reviews with an average rating 4.54/10. The site's critics' consensus reads, "Dark Phoenix ends an era of the X-Men franchise by taking a second stab at adapting a classic comics arc – with deeply disappointing results."
On Metacritic, the film's average score was of 43 out of 100 based on 49 critics that indicated mixed or average reviews. William Bibbiani, writer for TheWrap said, "It would be wonderful to report that Dark Phoenix was an impressive send-off to this long-running franchise... Instead, it's just a disappointingly average superhero flick, with a familiar story, disinterested actors, some cool action sequences, and a whole lot of missed opportunities." Michael Phillips of the Chicago Tribune gave the film 1.5 out of 4 stars and said, "It's hard to even rent an opinion on the discrete strengths and weaknesses of a franchise that has devolved to the point of Dark Phoenix, a lavishly brutal chore nearly as violent as the Wolverine movie Logan and a movie featuring more death by impalement and whirling metal than all the Saw movies put together."