Disney Is Going To Offer Streaming Services For Disney+ and Hulu For $12.99

Disney Is Going To Offer Streaming Services For Disney+ and Hulu For $12.99

It seems likely that Netflix will be shaking hands with Disney after the Mouse House announced that it will offer a bundle combining Disney+, ESPN+ and Hulu on its upcoming streaming service.

Disney is offering a bundle of packages of its three streaming services — Disney+, Hulu, and ESPN+ — for $12.99 a month starting on November 12th, the company announced today. Previously, the company has also hinted that for all three services, but the news was made official by the CEO of the Mouse House, Bog Iger. At $12.99, the bundle is cheaper than or on par with competitive streaming services, including Netflix and Amazon Prime Video. Along with this, the Disney provided service is also cheaper than HBO Max’s rumored streaming price of $16 or $17 a month. Hulu is currently available for $5.99 a month and ESPN+ costs $4.99 a month.


ESPN+ is owned by Disney and it is a sports platform that airs hundreds of MLB, NHL and MLS games, Grand Slam tennis, Top Rank boxing, PGA Tour golf, college sports, international rugby, cricket, the full library of ESPN Films including 30 for 30, and more. The channel also airs UFC fights, which Disney no doubt hopes can make up for the lack of SportsCenter and other banner shows from ESPN the cable network. The bundle offer will also include the standard, ad-supported version of Hulu and most probably, Disney will offer a way to upgrade to those pricier Hulu subscriptions.


There are a few other questions that went unanswered on the earnings call. For example, Disney+ streaming service will also be launched internationally and it is not clear yet if it is the same for the bundle because of regional issues with content. Hulu is not available in Canada but Disney wants to bring Hulu to international markets, too. The big question is ESPN+, again because of regional licensing issues. Iger told investors the company doesn’t have “anything to announce right now in terms of markets.”


Iger said in a press release, "The positive response to our direct-to-consumer strategy has been gratifying, and the integration of the businesses we acquired from 21st Century Fox only increases our confidence in our ability to leverage decades of iconic storytelling and the powerful creative engines across the entire company to deliver an extraordinary value proposition to consumers." 


The streaming service is likely to be available through “Amazon, Apple, and other distributors,” according to Iger but told investors “we feel it’s important for us to achieve scale quickly, and we think it’s going to be an important part of that. They’re all interested in distributing the product.” The primary goal of Disney here is ultimately to provide a ton of content in three distinct areas of entertainment, family, and sports and this bundle is a way to offer consumers multiple streaming services to choose from in the coming months in a low-priced option. 

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