Now word has it that both Margot Robbie, her production company Lucky Chaps and Warner Bros. are getting ready to develop a film based on the world-renowned fashion doll soon.
Say what you want about Barbie, but you can’t deny that this toy line is one of Mattel’s most profitable, if not the most profitable in the history of the world-renowned toymaking company.
Now word has it that both Margot Robbie, her production company Lucky Chaps and Warner Bros. are getting ready to develop a film based on the world-renowned fashion doll soon. However, the details regarding its plot, release date, and even its production are as good as anyone’s guess at this point. Still, we’ll try our best to fill you all in on the latest scoops and details that we have procured for both fans and detractors.
The Barbie movie has been in talks for quite some time now if you can believe it. That’s right! Before Oscar-nominated actress, Margot Robbie was announced by Variety to be attached to the film, the original script prepared by Sony had planned to have Amy Schumer star, but had to drop out due to scheduling conflicts.
After that, Sony tried to get Anne Hathaway as Barbie, but it looks as though those plans were somehow eventually scrapped as well. What’s more is that Australian Alethea Jones, known for Fun Mom Dinner was once in talks to helm the spot for directing the film.
There was also a time when Diablo Cody (Juno) was even called to prepare a script for the film until she encountered a complete writer’s block. During her interview with Screen Crush, Cody said, “Dude, I never even produced an initial draft. I failed so hard at that project. I was literally incapable of writing a Barbie script. God knows I tried.”
Without anything left to offer on the table, Sony eventually gave up all hope on their Barbie project and somehow gave the rights to Mattel. But then those rights are later claimed to have landed in Warner Bros.’ front door, even though insiders say that a new home hasn’t been found yet.
Since Hasbro’s Transformers and Lego got turned into successful movies, Mattel decided to make the jump into filmmaking as well with its most successful property to date. Since the company has clearly been working hard to make the product seem relevant again after seeing a decline in sales about a decade ago, a movie, that too a live-action one, could give the franchise the much-needed publicity it has been longing for quite a while.
As such, Mattel decided to launch Mattel Films last fall, with the intent of bringing not just Barbie to the big screen, but also other properties like Masters of the Universe and Hot Wheels.
Company CEO Ynon Kreiz gave a statement saying that Mattel is “on a path to demonstrate the enormous potential of our brand portfolio and transform itself into an IP-driven, high performing toy company.” And now with Margot Robbie attached to the project, it seems as though we may be getting closer to that highly-anticipated Barbie movie that we’ve wanted all along. On a more interesting note, Robbie was the producers’ first choice to play the titular character even before Schumer was onboard with the adaption.
Sorry, we’ve got nothing at this point. When Barbie was being developed under Sony, the supposed plot was to focus on the eponymous character herself who gets kicked out of Barbieland for not being perfect enough. And now that the rights belong to Mattel and Warner Bros. we may be seeing a rewrite of that script.
When Anne Hathaway was attached to the project, the movie was expected to drop sometime in 2020. But now that the rights belong to another studio and a new lead has been cast, it’s all up in the air for now.
Mattel first introduced Barbie as a new line of their toy products back in 1959. Her design, according to American businesswoman Ruth Handler was said to have been inspired by a German doll known as Bild Lilli.
For about 60 years now, Barbie has been part of the toy fashion doll market. Over the years, the doll character has glamoured the faces of lunchboxes, coloring books, and has also starred in a series of animated films, specials and what not. Barbie has been portrayed as just about every role she’s been given from a princess to an astronaut, from a firefighter to a game developer, and also the President of the United States.
However, the fashion doll has also received its share of controversies such as the standard “body image” issue where girls that imitate the figure of the doll become anorexic. Other controversies included a lack of diversity, bad influence, and safety concerns.
But in spite of all that, the doll still maintains a large audience base among young girls and has made attempts to evolve as well. In 2015, Mattel launched its first-ever “Shero” campaign, and because of this initiative, it has honored ground-breaking women such as Naomi Osaka, Ibtihaj Muhammad, Eva Chen, and Ava DuVernay with dolls of their own likeness. Then in 2016, the brand went a step further by introducing a range of Barbies with various body types, seven skin stones and more hairstyles to give a more realistic representation of the world that we live in today.