Just when you thought that you can get the annoying baby shark tune out of your head, it is going to be turned into a tv series on Nickelodeon.
Just as you thought it was safe, the tiny fins of Baby Shark appeared in the water to the tune of hand claps and “do-doo”s like a bad Jaws sequel. This decision was brought about by Nickelodeon to turn it into a TV series. Nickelodeon announced the project along with a licensing deal and the consumer products of Nickelodeon will manage all Baby Shark merchandise worldwide, apart from in Asia.
The products of Baby Shark already exist that ranges from shirts and popsockets to the plush singing shark, but a recent deal from Nickelodeon only means that the brand will only continue to grow. Baby Shark originates from South Korea from the educational brand Pinkfong, which makes fun, catchy music videos tailored to kids.
Even though there were many songs before Baby Shark, the first Baby Shark video, Pinkfong is responsible for the song’s recent rise to fame. The video was first posted in 2016, but it only became viral in 2018, after the beginning of the hashtag challenges, that was initially tailored to parents of Baby Shark fans started to trend and even many people without young children found the song stuck in their heads.
Later, the song was covered by various television hosts and was featured on the X Factor. The song also climbed to the Billboard Top 100 in the first week of January and has since become the most popular “educational” video trend on YouTube. The original video held the ninth spot at among the top 10 most watched Youtube videos. On May 31, American DJ Jauz released an EDM version of the song.
Baby Shark is not only a meme anymore and the company does a lot more than just making music videos for the kids. The company enjoys a vibrant life separate from its viral status as a powerhouse in YouTube children’s content, which itself is a huge portion of YouTube views. Keeping in mind that there are plenty of creepy children videos popping up all the time, the Pinkfong videos are a safe and wholesome alternative.